Art of Craftsmanship

Academic writing tips and guidelines

How to write a persuasive essay: choosing the style

You have been set on the task of writing a persuasive essay, so you need to convince SOMEONE of SOMETHING. Once you have your topic, it is important to consider your audience because this will help you to develop your style and tone of your writing.

The Professional

If you are writing an essay for a professional, you need to make sure that you sound intelligent in your argument. This is done by making sure that you have the correct evidence to back up your thesis, and ensuring that your citations are credible. Professionals can read through garbage, and they do not have the time or patience to read a lot of “because I think so” arguments. Never use first person, and make sure you include a lot of details in your writing to justify your statements.

The Peer

If you are writing a persuasive audience for a peer, that is not going to be published in a scientific journal anytime in the near future, you can choose a more relaxed style for your writing. You can include more anecdotes from cultural icons that may be more appealing to this more casual audience. You still want to make your point, but you have to make it more relevant to their lives so that they can relate the information and become more apt to believe you.

The Key to a Good Argument

The key to writing a good persuasive essay is to think about all the arguments that could go against your thesis and attempt to combat them ahead of time. Have an idea of what the critic may say, and have ammunition for battle. The more your audience will know about the topic, the more precise you must be in the development of your style. The less your audience may know, the more convincing you can be using simple statements.

The audience that you are writing for will completely impact the style that you will choose for your paper. You don’t want to get this backwards, or you are doomed to have a failing thesis…that’s if your audience even makes it through your paper. Use vocabulary that is appropriate for your audience, and always make sure that the structure of your paper deals only with the topic at hand. Avoid any negative terms that may turn off your reader, and make sure that your information is as credible as you can possibly make it.